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AC Lighting renamed AC Entertainment Technologies Ltd

1 September 2008


A.C. Lighting Ltd has rebranded as A.C. Entertainment Technologies Ltd to reflect the company's increasing range of industry products and services.

No longer just a provider of professional lighting equipment to over 80 countries worldwide, in recent years A.C. has extended its vast technology stockholding in response to customers’ demand for a single supplier who can meet all their production and project needs.


The name A.C. Entertainment Technologies therefore marks a new era for the company, and encapsulates the wide range of products, accessories, consumables and related services available through A.C.’s dedicated Lighting, Rigging, Audio and Video divisions
Managing Director David Leggett commented: “After nearly 25 years of trading as A.C. Lighting, we no longer feel that the name is representative of the vast range of technology products and services we provide today. Our customers have the best of both worlds, enjoying the added convenience and economies of scale that come with purchasing everything from just one supplier, whilst still receiving specialist service from our dedicated product divisions. It’s therefore the right time to change the A.C. name, to reposition the company and give all product divisions equal standing.”


A.C.’s ongoing expansion programme includes recently increasing the warehouse capacity of its Leeds-based Northern sales office to nearly double its original capacity, to expand the choice of product lines available.


The company also recently opened new offices in Asia. A.C. Entertainment Technologies Asia KK, is based in Tokyo to promote and support the innovative Chroma-Q LED range and to offer a wide range of products, synonymous with A.C. Lighting. "We have enjoyed considerable success in Asia over recent years and feel now is the right time to commit additional resources, to offer the full "added value" service of A.C. Lighting to help build our business even further in this key region." say's Director Glyn O'Donoghue.


 The new company is headed by Ruilin Zhang, a well known figure in the Japanese entertainment lighting industry. Ruilin commented: "A.C. Lighting have a reputation for excellent support and competitive pricing over a wide range of industry leading products. I have enjoyed their service for many years, and I am really excited to be extending their quality of service directly to a wider range of customers in Asia."

 

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