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DWR to distribute i-Pix in South Africa

26 August 2008


Johannesburg-based DWR Distribution has been appointed as the official South African distributor for UK-based specialist LED fixture manufacturer, i-Pix.

i-Pix, renowned for its innovative design approach to LED and digital lighting products, launched it’s revolutionary BB4 and BB7 wash lights earlier this year. This followed the widespread popularity of its acclaimed Satellite LED ‘brick’ fixture, which quickly become entertainment industry standard.


i-Pix has gained a reputation for working closely and creatively with lighting and scenic designers from all areas of the professional entertainment and leisure industries in developing a unique series of products. This was just one of the elements that impressed DWR’s Duncan Riley, who states, “The i-Pix range is something totally different to anything else currently offered by LED manufacturers, and I see massive potential for it in South Africa”.


Riley initially came into contact with i-Pix’ via SA’s leading rental and production company, Gearhouse South Africa, who invested in i-Pix Satellite fixtures shortly after they went into production in 2006. “There’s a big future for digital lighting and low energy consumption sources,” continued Riley “ and the time is now right to offer these very robust, highly tourable products to SA’s growing production and performance market. The potential is massive – from theatres to TV productions, corporate events and concert tours of all sizes and styles”.


Apart from a growing number of shows and productions in South Africa, power consumption and load-shedding is an omnipresent issue, so anything that can help reduce this and simultaneously minimise the carbon footprint of events is a big bonus.


i-Pix Sales & Marketing Manager Tony Cameron comments, “We’re delighted to be working with DWR – well known for their proactive, energetic and very personal approach, which mirrors the way we like to work at i-Pix. We’re confident they will do a great job. With SA also appearing more regularly on band’s world tour itineraries, it will be great to have excellent service and support for i-Pix in the region.”


DWR already distributes many leading brands including Robe moving lights, grandMA and Avolites lighting consoles, ADB theatre fixtures, CM Lodestar motors and Strong follow spots.

 

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