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Bosch Communications Systems announce Electro-Voice distribution change in the U.A.E.

20 November 2009

Effective immediately, Venuetech LLC becomes an Electro-Voice distributor for the U.A.E. In parallel, the existing partner, NMK Electronics Ent., will continue to market the products until mid of April 2010. This change doesn't affect the distribution of Electro-Voice microphones, which stays with AVL Electronics.

"In the last years the Pro Audio markets in the Middle East have changed a lot. In order to be able to continue to increase our market share with Electro-Voice we had to adapt our strategy. With a strong portfolio for all vertical markets, i.e. retail, installation and rental and the new partnership with Venuetech, we are well-prepared to achieve our common objectives", comments Klaus Seitz, Director Sales Export of Bosch Communications Systems. "Venuetech will not just distribute our products. Their experienced team will help to build complete solutions for any kind of project, including consultation, design, supply and comprehensive service for all users of Electro-Voice."
"Having Electro-Voice as a new brand will satisfy our customers thanks to EV’s large product portfolio that serves all demands and needs of the vertical markets. Our strategy solely revolves around full customer satisfaction in terms of delivering the right solution or product at reasonable prices in short time and of course after sales services like technical support and maintenance," says Nour Assafiri, Executive Business Controller of Venuetech. Assafiri decided to replace some of the existing brands to cope with the new strategy of Venuetech which is to open new doors and new partners in the market to cover all market segments in the Pro Audio sector. Explaining that Venuetech is a trading company that is specialized in the supply, design support and commissioning, Ellie Khairallah, the Technical Director of Venuetech states that "Venuetech offers system design, consultancy services due to the long-term market existence and experienced staff."
Both companies had already talks on enhancing human resources, quality and improvement programs as well as internal and external training programs for the near future. Last but not least, Venuetech have dedicated some of the experienced staff along with new ones to market Electro-Voice.

Venuetech also takes part at the most reputable and popular trade shows like “PALME Middle East”. "The new co-operation between Electro-Voice and Venuetech will be well promoted and we are all looking forward to step up to EV," added Merle, marketing executive.





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