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Fitzpatrick becomes new Proel Distributor for Sweden

23 November 2009

Fitzpatrick, that was founded in 1982 and based in Täby just outside of Stockholm city, have been appointed as the Exclusive Proel Distributor for the Swedish market.
It all started with an interest for high-tech products and quickly Fitzpatrick became the number one distributor in Scandinavia with many leading brands of studio and high-tech products, keyboards and software based products.

With this Fitzpatrick developed their distribution business and started to import more traditional music products, including instruments, guitar and bass amps and accessories.

Simultaneously, they also developed their high-end business towards the broadcast and post-production segment.

A couple of years ago Fitzpatrick expanded their Pro Audio segments, with additional staff, new product lines and a business development into the Commercial Audio, Installations, Touring and Rental market. With this expansion Fitzpatrick have become a total solution supplier to their dealer network and cover all aspects of the audio distribution market in Sweden.

"Adding Proel to our product portfolio is absolutely great step for us," says Anders Aronsson, owner of Fitzpatrick. "With Proel we will get a strong product line that is covering all our market segments, and we can offer our customers a complete solution. The extent of Proel Group and their product offering has been a huge surprise for me. They invest heavily into R&D, they design quality products and every product is subject to a very extensive quality control program. I look forward to developing this brand in the Swedish market."

Fitzpatrick will have a team of people working with the Proel brands and they will be introducing many new products such as the M series of compact mixers, HP-D digital amps, the new DI boxes in the Stage Gear range. In addition, they will soon be launching the NET series, a very competitive range of active and passive loudspeakers for installation and portable Sound Reinforcement.

In the Flash series the new HA premium models are also being introduced. These high powered versions will soon be available at Fitzpatrick’s dealer network.

Today Fitzpatrick is distributing also Turbosound, another Proel Group brand.

Proel Group welcomes Fitzpatrick to the family and is looking forward to establishing Proel’s position in the Swedish market as a leading global supply of quality audio products and accessories.





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