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Sound Division lights up Maggie's 80s Icons with LED Subtlety


The Inception Group’s evergreen homage to the late Margaret Thatcher has undergone a major lighting upgrade at the hands of Sound Division.

Opened by the fast growing company’s Charlie Gilkes and Duncan Stirling in April 2010, Maggie’s in Chelsea is a 1980’s-inspired boutique club named after the former British Prime Minister.

It had been trading largely without dynamic lighting until the operators contacted David Graham’s London-based installation company, based on their sensitive lighting implementation at another heavily themed Inception venue, DISCO in Soho.

Sound Division has specified a pair of high powered, IP65 weatherproof Polaris 111 LED colour changing fixtures inside the entrance canopy leading into 16 AVR CE3 RGB LED modules as step lights inside the club. 

These are offset by the main stairwell feature - vertical wall recesses with seven CE3 RGB LED modules per side at the top and bottom of each recess - all individually controllable to produce a variety of colour change and chase patterns.

Elsewhere Sound Division has used subtle LED ribbon tape to highlight tables and bar, with UV panels throwing light onto the special painted fluorescent mural behind the bar. Meanwhile, further LED effects glow behind the seating, while other sophisticated LED mood effects befit the upmarket club’s upmarket clientele. 

Stated David Graham, “The ATOM 800 is an amazing piece of kit - powerful and ultra reliable. The big difference today is that the cost of lasers has reduced substantially, while the heavy use of LED not only gives the club a low maintenance, low running cost solution but almost infinite lamp life."

Maggie’s also benefits from the fact that general manager Maxwell Stirling is a dab hand at operating the ShowCad Artiste 512 PC controller, linked to a 17in ELO touch screen PC, as he accesses the library of effects programmed by Sound Division. “There is no comparison between this new lighting rig and what we had previously,” he remarked.

But the final word comes from Inception Group director, Charlie. “When we opened originally it was the intention of creating somewhere which totally encapsulates the period from its history to its music, drinks and style, where people could re-live or indeed live this amazing decade for the first time."

www.sounddivision.com

 

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