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Pulsar and ACSP deliver Exterior LED Lighting Scheme to Madame Tussauds

Pulsar Light of Cambridge (Pulsar) supplied A.C. Special Projects (ACSP) with an energy-efficient, bespoke colour-changing LED lighting solution for the exterior façade of Madame Tussauds London - one of the capital’s most iconic visitor attractions.

ACSP were tasked with creating an energy friendly, flexible architectural lighting solution to help bring the exterior of the attraction to life at night, making it the focal point of its location.

Led by ACSP Project Manager, Lance Bromhead, he commented: “Up until now Madame Tussauds London had minimal exterior lighting. The attraction was looking for a versatile solution where lighting could be set to suit different events in its calendar - for instance washing the building in red, blue and white to mark the birth of the Royal Baby.”

Lance had met with Madame Tussauds London at The Arc Show, which led to a demo at the attraction. “We used a selection of Pulsar exterior LED products,” continued Lance.

To achieve the desired results, nine Pulsar ChromaFlood 200 IP66 TriColour floodlights were specified by ACSP. These are used to dramatically uplight the column features of the building’s façade. In addition, eight ChromaBatten 200 IP66 TriColour battens are used to uplight the flat rendered panels in between. 

“Each fixture is individually controllable via a Pharos system with a built-in astronomical clock,” explained Lance. “The fixtures and cabling are installed on a hard canopy which runs the length of the now illuminated building façade."

Using their specialist knowledge and in-house cable manufacturing facility expertise, ACSP worked to develop a bespoke cabling solution employing Pulsar's QuickLink system. Power and DMX is supplied to groups of fixtures via single cables, which link back to a central 240v power and data distribution box. 

This eliminates the need to install separate 240v power sockets along the roof canopy to bring power to the fixtures. In addition, the fixtures were produced in a custom RAL colour finish to ensure they effectively blend in with the exterior colour of the façade. 

The Pharos system presets can be selected via an intuitive, eight-button panel inside the building. This means that the system can easily be operated by Madame Tussauds staff. The colour presets automatically default back to pre-set program the next day, so staff don’t need to switch it back themselves.

Dave Joy, Project Manager, Madame Tussauds London, commented: “ACSP’s approach from the design stage to completion was excellent. We had a dedicated ACSP project manager who spent many evenings on site trialling various fittings and their location, to achieve the best results." 

"They also liaised with our approved contractor to ensure the installation was carried out to ACSP’s specification and saw the project through to the programming stage, to ensure the project brief was met. The after-sales support has also been excellent and Madame Tussauds London would not hesitate to use ACSP on any future projects,” he concluded.





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