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JBL and Crown elevate the live music experience at Whiskey Row


Not your average music venue, Dierks Bentley’s Whiskey Row serves up American gastropub food, drinks and live music, with some twists - table taps that allow guests to pour their own refreshments, giant video screens everywhere, and a live music stage equipped with JBL loudspeakers and Crown amplifiers - which are elevated above the tables and crowd.

It offers an alt-country environment with a punk-rock heart and a dance club pulse, courtesy of national and local artists and DJs.

Management company Riot Hospitality Group turned to a name that’s familiar to anyone in the music industry but perhaps not so well-known as a pro sound systems integrator: Sam Ash Music. 

“I’ve had a longstanding relationship with Riot Hospitality Group and we’ve designed and built and retrofitted other systems for them before,” said Jason Goldin, general manager of the Glendale, Arizona Sam Ash. 

“They were new to the live music space but knew it was a field that we have been involved in for decades. There’s nothing music-related that we can’t do.” Jason collaborated with Arizona Harman Professional manufacturers’ representative, HP Marketing Company’s Andy Connors for additional design input.

Whiskey Row’s owners asked Jason to help design a streamlined club/live sound rig that could integrate into the venue’s video-rich environment - and accommodate the unusual sonic requirements of the elevated stage, suspended above the bar. 

Whiskey Row’s all-Harman Professional audio system features six JBL STX835 loudspeakers, four STX828 subwoofers and six JBL PRX612M stage monitors. The loudspeakers for the stage above the bar - including the stage monitors - are suspended from the ceiling, and the loudspeakers for the main stage are hung from the bottom of the stage itself.

A Soundcraft Si Expression 2 24-channel digital console with Compact Stagebox and MADI digital snake, controlled wirelessly through Soundcraft’s ViSi iPad app, handle the live sound mix. A dbx ZonePro 1260 12 x 6 digital zone processor handles the audio signal processing and distributed audio to additional speakers throughout the club. 

Choosing the loudspeakers was a tough call. Riot Hospitality Group wanted loudspeakers with plenty of presence that could pump out a lot of SPL for dance music, but also had excellent clarity for live music vocals - and could accommodate the unusual layouts and acoustic challenges of the elevated stages. 

“Because the one stage is literally flying above the bar in the middle of the room there was no conventional way of hanging the system that made sense,” James pointed out. He decided to configure the loudspeakers as three stereo systems working together to create the desired coverage. “It turned out to be a perfect choice.”

For James, the Harman Professional gear performs “exactly as advertised,” even though he designed the system based on a combination of available specs and recommendations from Connors and HP Marketing, as well as personal experience with the products.

www.harman.com

 

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