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Sennheiser UK Goes Fab Forward With The Cavern Club


Sennheiser UK is constantly looking for new ways to increase the opportunities it has to help artists, interact with customers and assist the sound engineers of the future. The most recent of these has been a tie-in with Liverpool’s legendary Cavern Club.

One of the most instantly recognisable venue names in the world, the Cavern Club is where the Beatles famously played nearly 300 gigs between 1961 and 1963, as did hundreds of other artists - from household names to those who had the most fleeting glimpse of fame - until its closure in 1973. Reopening in 1984 and including approximately 50% of the original site, the Cavern’s owners Bill Heckle and Dave Jones have shrewdly combined a vibrant live venue with the club’s status as a tourist attraction.

Although the ‘Fab Four’ connection inevitably gives the club a nostalgic feel, Bill and Dave are looking forward just as much as back, which is one of the many reasons they are more than happy to work in partnership with Sennheiser.

Sennheiser UK is providing a wide range of equipment, including four channels of ew 500-935 G3 wireless microphones, four channels of ew 300 G3 wireless in-ear monitors, eight e 935 and four e 945 handheld mics, plus a complete set of 900 series wired mics for the club’s three stages, comprising 905 and 904 tom mics, a 901 kick and 902 outer kick mics.

“We’re really pleased to be working alongside the most famous club in the world,” says Sennheiser UK special projects manager Phil Cummings. “Our wireless systems are well known from our support of artists on medium and large-scale tours, so this partnership gives us a great opportunity to reinforce the ability of Sennheiser's wired microphones to deliver just as much in the way of audio quality and reliability.”

The Sennheiser equipment will be available for all artists visiting the venue to use and the company will also be sponsoring events including ‘battle of the bands’-style competitions. In return, the days when the club has no scheduled gigs will be available for Sennheiser to host a variety of events, including shows to help students of the Liverpool Institute of Performing Arts (LIPA) to develop their skills in the live environment, along with customer training, demonstrations and roadshows.

“The Cavern is perfectly placed to put such events on for our northern customers,” says Phil. “We also have a long association with LIPA, so the arrangement provides an excellent opportunity to give students some ‘real world’ training in a legendary venue.”

The Cavern’s staff are equally happy with the new partnership. “To produce the best quality live sound, you need the best tools available. We welcome our partnership with Sennheiser with open arms and look forward to many years of success together,” says technical manager Ray Johnson.

Head sound engineer Ricky Cheung adds, "I am really looking forward to using the array of new equipment. The Sennheiser gear is ideal for the wide spectrum of artists that perform at the Cavern Club, from unsigned bands, tribute acts and world-renowned performers, to private functions and corporate events."

But perhaps the most succinct welcome has come from co-owner Bill Heckle, who states, “At the Cavern we are constantly looking towards the future, the latest technology and equipment. Welcome to Sennheiser: two world famous brands working together!”

Sennheiser UK general manager Phil Massey instigated the idea of the partnership and is equally enthusiastic. “Collaborating with a venue as famous as the Cavern Club is a genuine coup for us,” he says. “We are really looking forward to working closely with the team there, delivering the best quality to their performers and our clients.”

www.sennheiser.co.uk

 

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